---
title: Marketing is the Glue
description: Marketing blog for capital markets technology providers
---

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# Marketing is the Glue: Because B2B Success Depends On It

Insights on how marketing is the key to making B2B excellence stick (while making your competition sweat).

[![](https://blog.ftfnews.com/hubfs/Size%20Matters%20Image%2012.11-1.jpg)](https://blog.ftfnews.com/marketing-is-the-glue/size-matters-the-best-connections-start-in-small-spaces)

[Event Strategy](https://blog.ftfnews.com/marketing-is-the-glue/tag/event-strategy)

## [Size Matters: The Best Connections Start in Small Spaces](https://blog.ftfnews.com/marketing-is-the-glue/size-matters-the-best-connections-start-in-small-spaces)

![Picture of Maureen Lowe, Founder & President, FTF](https://blog.ftfnews.com/hs-fs/hubfs/FTFNews0159awards2024_%20crop.jpg?width=50&name=FTFNews0159awards2024_%20crop.jpg) [Maureen Lowe, Founder & President, FTF](https://blog.ftfnews.com/marketing-is-the-glue/author/maureen-lowe-founder-president-ftf) 

 Dec 11, 2024, 4:43:25 PM

Let's be honest - we've all been there. Standing in a massive convention center, drowning in a sea o...

[Dig Deeper](https://blog.ftfnews.com/marketing-is-the-glue/size-matters-the-best-connections-start-in-small-spaces)

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