---
title: Performance Measurement & Client Reporting Content | Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management
description: Speakers and sponsors of the 2025 FTF Performance Measurement & Client Reporting event write about current trends and initiatives.
---

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[![](https://blog.ftfnews.com/hubfs/Vicky%20Berke%20Panel%20Recap%20Blog%20Image%20-%20PMCR%202026.png)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs)

[Performance Measurement](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-measurement), [Client Reporting](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-reporting), [Performance Analytics](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-analytics), [Artificial Intelligence (A.I.)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/artificial-intelligence-a-i), [Ops Automation](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/ops-automation), [PMCR](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/pmcr), [Daily Challenges](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/daily-challenges), [Client Services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-services), [Panel Recap](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/panel-recap)

## [How A.I. Can Improve RFPs and DDQs](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs)

![Picture of Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management](https://blog.ftfnews.com/hs-fs/hubfs/Vicky%20Berke%20headshot.jpg?width=50&name=Vicky%20Berke%20headshot.jpg) [Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/vicky-berke-executive-director-global-head-of-business-development-services-morgan-stanley-investment-management) 

 Thu, Sep 24, 2026

Vicky Berke, executive director, global head of business development services at Morgan Stanley Inve...

[Read more](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs)

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