---
title: "FTF EXCHANGE PODCAST: AI for Performance Teams - Where Firms Are Winning (and Getting Stuck)"
description: Discover how firms are leveraging AI for performance measurement, overcoming challenges, and building trust in AI-generated data. Learn from experts in the latest FTF Exchange Podcast.
---

[Performance Measurement & Client Reporting Content](https://blog.ftfnews.com/performance-measurement-client-reporting-content)

# [FTF EXCHANGE PODCAST: AI for Performance Teams - Where Firms Are Winning (and Getting Stuck)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/ftf-exchange-podcast-ai-for-performance-teams-where-firms-are-winning-and-getting-stuck)

 Written by [FTF Exchange Podcast](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/ftf-exchange-podcast) | Mon, Dec 15, 2025

Want to listen on the go? Tune in here:

<https://open.spotify.com/show/0IOk2kkNMLsgbpMrCftapF>  
<https://podcasts.apple.com/us/podcast/the-ftf-exchange-podcast/id1562730473>

Most firms know they should be using AI for performance measurement. Fewer know how to actually do it without breaking something—or losing their team's trust in the process.

In this episode, Sean Murray and David Mellars from FactSet get into the real implementation challenges. We talk about what it takes to build trust in AI-generated narratives, how to create a "golden source" of data, and navigating the shift into private markets and alternative assets. Plus, the question everyone's thinking about—what AI means for performance teams and the people on them.

Some firms are already seeing wins. Others can't get out of the pilot phase. This episode breaks down why.

**NOTES FROM THIS EPISODE**

**New eBook: A Buy-Side Playbook for Reporting Success**  
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[Access the Flipbook](https://www.ftfnews.com/FTF-Research-Institute/at-the-end-of-it-a-buy-side-playbook-for-reporting-success/)

**PMCR 2026 Registration — February 24–26, NYC**  
Join us live in New York City for the industry’s premier event on performance measurement and client reporting.  
[Register Here](https://pages.ftfnews.com/event-registration-2026)  
**Use code: `FactSetAI` for 15% off**

**Explore the Full Agenda**  
Plan your sessions and see what’s in store for 2026.  
[View Agenda](https://pages.ftfnews.com/performance-measurement-and-client-reporting-agenda)

Follow [FTF on LinkedIn](https://www.linkedin.com/company/845662/admin/dashboard/) to stay connected!

[View full post](https://blog.ftfnews.com/performance-measurement-client-reporting-content/ftf-exchange-podcast-ai-for-performance-teams-where-firms-are-winning-and-getting-stuck)

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