--- title: How A.I. Can Improve RFPs and DDQs description: Vicky Berke does a panel recap from her session, Building AI-Ready Client Services Teams, at PMCR 2026. image: https://blog.ftfnews.com/hubfs/Vicky%20Berke%20Panel%20Recap%20Blog%20Image%20-%20PMCR%202026.png --- [Skip to content](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs#main-content) Thu, Sep 24, 2026 # How A.I. Can Improve RFPs and DDQs ![Picture of Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management](https://blog.ftfnews.com/hs-fs/hubfs/Vicky%20Berke%20headshot.jpg?width=50&name=Vicky%20Berke%20headshot.jpg) [Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/vicky-berke-executive-director-global-head-of-business-development-services-morgan-stanley-investment-management) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs) [envelope icon](mailto:?body=https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-vicky-berke-how-a.i.-can-improve-rfps-and-ddqs) [← Return to Pre-Event Content](https://blog.ftfnews.com/performance-measurement-client-reporting-content) Vicky Berke, executive director, global head of business development services at Morgan Stanley Investment Management, says that the most important thing about building an A.I.-ready client reporting team is to remember to keep an open mind. Berke moderated the panel “Building AI-Ready Client Services Teams,” part of FTF's [PMCR](https://www.ftfnews.com/event/pmcr2026/) conference, which took place Feb. 24-26 in New York City.   [Performance Measurement](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-measurement), [Client Reporting](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-reporting), [Performance Analytics](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-analytics), [Artificial Intelligence (A.I.)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/artificial-intelligence-a-i), [Ops Automation](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/ops-automation), [PMCR](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/pmcr), [Daily Challenges](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/daily-challenges), [Client Services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-services), [Panel Recap](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/panel-recap) ## Related posts [![](https://blog.ftfnews.com/hs-fs/hubfs/Stephanie%20Brown%20Panel%20Recap%202%20Blog%20Image%20-%20PMCR%202026.png?height=200&name=Stephanie%20Brown%20Panel%20Recap%202%20Blog%20Image%20-%20PMCR%202026.png)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-when-to-trust-a.i.-for-client-commentary) [Performance Measurement](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-measurement), [Client Reporting](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-reporting), [Performance Analytics](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-analytics), [Operational Risk](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/operational-risk), [Artificial Intelligence (A.I.)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/artificial-intelligence-a-i), [Ops Automation](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/ops-automation), [PMCR](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/pmcr), [Daily Challenges](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/daily-challenges), [Client Services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-services), [Panel Recap](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/panel-recap) ## [When To Trust A.I. for Client Commentary](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-when-to-trust-a.i.-for-client-commentary) ![Picture of Stephanie Brown, Vice President, Business Analyst, Glenmede Trust](https://blog.ftfnews.com/hs-fs/hubfs/Stephanie%20Brown-1.png?width=50&name=Stephanie%20Brown-1.png) [Stephanie Brown, Vice President, Business Analyst, Glenmede Trust](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/stephanie-brown-vice-president-business-analyst-glenmede-trust) Thu, Sep 24, 2026 Firms need to strike the right balance between A.I.-enhanced and human-controlled input for... [Read more](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-when-to-trust-a.i.-for-client-commentary) [![](https://blog.ftfnews.com/hs-fs/hubfs/Stephanie%20Brown%20Panel%20Recap%201%20Blog%20Image%20-%20PMCR%202026.png?height=200&name=Stephanie%20Brown%20Panel%20Recap%201%20Blog%20Image%20-%20PMCR%202026.png)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-content-control-needs-the-right-people) [Performance Measurement](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-measurement), [Client Reporting](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-reporting), [Performance Analytics](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-analytics), [PMCR](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/pmcr), [Daily Challenges](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/daily-challenges), [Client Services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-services), [Panel Recap](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/panel-recap) ## [Content Control Needs The Right People](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-content-control-needs-the-right-people) ![Picture of Stephanie Brown, Vice President, Business Analyst, Glenmede Trust](https://blog.ftfnews.com/hs-fs/hubfs/Stephanie%20Brown-1.png?width=50&name=Stephanie%20Brown-1.png) [Stephanie Brown, Vice President, Business Analyst, Glenmede Trust](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/stephanie-brown-vice-president-business-analyst-glenmede-trust) Thu, Sep 24, 2026 Stephanie Brown, vice president, business analyst at the Glenmede Trust Co. says that firms need to... [Read more](https://blog.ftfnews.com/performance-measurement-client-reporting-content/panel-recap-with-stephanie-brown-content-control-needs-the-right-people) [![](https://blog.ftfnews.com/hs-fs/hubfs/FactSet%20Andrew%20Video%20Interview.png?height=200&name=FactSet%20Andrew%20Video%20Interview.png)](https://blog.ftfnews.com/performance-measurement-client-reporting-content/intense-ops-spur-demand-for-managed-services) [Performance Measurement](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-measurement), [Client Reporting](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/client-reporting), [Data Management](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/data-management), [Performance Attribution](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/performance-attribution), [GIPS](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/gips), [managed services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/tag/managed-services) ## [VIDEO: Intense Ops Spur Demand for Managed Services](https://blog.ftfnews.com/performance-measurement-client-reporting-content/intense-ops-spur-demand-for-managed-services) ![Picture of Andrew Manickas, vice president, director, managed services, FactSet](https://blog.ftfnews.com/hs-fs/hubfs/A.Manickas%20headshot-1.jpg?width=50&name=A.Manickas%20headshot-1.jpg) [Andrew Manickas, vice president, director, managed services, FactSet](https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/andrew-manickas-vice-president-director-managed-services-factset) Tue, Jul 30, 2024 [Read more](https://blog.ftfnews.com/performance-measurement-client-reporting-content/intense-ops-spur-demand-for-managed-services) - [Privacy policy](https://www.ftfnews.com/privacy/) - [Terms and conditions](https://www.ftfnews.com/terms/) [facebook-f icon](https://www.facebook.com/FinancialTechnologiesForum/) [linkedin-in icon](https://www.linkedin.com/company/financial-technologies-forum) [Twitter icon](https://twitter.com/FTFnews) [instagram icon](https://www.instagram.com/ftf_news/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vicky Berke, Executive Director, Global Head of Business Development Services, Morgan Stanley Investment Management", "url" : "https://blog.ftfnews.com/performance-measurement-client-reporting-content/author/vicky-berke-executive-director-global-head-of-business-development-services-morgan-stanley-investment-management" }, "dateModified" : "2026-09-28T17:32:40.943Z", "datePublished" : "2026-09-24T20:19:26.000Z", "headline" : "How A.I. 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